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Create an online store with the leading eCommerce platform

Sell online with a professional online store. Launch, run and scale your online store with our industry-leading eCommerce website builder and advanced business features.

Design an online store built for conversion

Choose from 500+ free online store templates and launch your custom eCommerce website.

Accessories store

Beauty store

Coffee subscription store

Electronics store

Home decor store

Fashion boutique

Follow these 7 steps to create an online store

Here are the steps to follow to create an online store: 

  1. Log in to your account or sign up.
  2. Choose from 500+ professional online store templates. 
  3. Customize your online store’s design.
  4. Add products to your store.
  5. Connect a payment provider and set up shipping.
  6. Choose a custom domain.
  7. Publish your eCommerce website and start selling.

Launch your eCommerce website

Create your online store from the ground up with powerful Wix tools that help you build a successful business online.

Create your online store

Choose from over 500 designer-
made store templates to suit every eCommerce store. Make it yours by customizing anything from
storefront to checkout, including product pages, cart and store
members area.

Build your brand

Shape your brand how you envision it. Get started with free business tools like the Wix Logo Maker and Business Name Generator. Amplify your online presence and get recognized with a custom domain name.

Set up your business

Offer up to 50,000 products in your online store. Manage your own inventory or source from suppliers you work with. Define custom shipping rules and automate your taxes for every sale.

Get paid online

Start taking secure payments online. Connect to our native Wix Payments solution or choose from a global network of payment providers and methods, including all major credit card companies, PayPal and Stripe.

 

Sell more online on any channel

Extend your commercial reach with multichannel sales, and grow your product offering with dropshipping and print on demand.

 

Sell your products everywhere

List and sell your products on multiple sales channels. Manage everything from your Wix dashboard: online and mobile storefronts, Facebook, eBay, Instagram and Amazon shops.

Offer subscriptions

Build recurring revenue with store subscriptions. Offer weekly or monthly orders and delight customers with curated, themed subscription boxes.

Source & dropship products

Increase your revenue without the hassle of managing inventory, fulfillment or shipping. Expand your offering with dropshipping, or feature your own designs with print on demand products.

Move your business online

Grow your business by shifting your brick-and-mortar operation online. With your own eCommerce website, your business is open to a limitless new market, 24/7.

Manage your business from one dashboard

Streamline your operation and run your business smoothly from a single, powerful dashboard.

Fulfill and manage orders

Track and process all store orders with one dashboard, from purchase to delivery. Handle shipping and fulfillment or add suppliers, 3PL and dropshipping services you work with.

Manage your payments

Handle all your business transactions from one place with Wix Payments. Instantly accept payments online and manage all transactions, refunds and payouts from a dedicated dashboard.

Get detailed business insights

Form a data-driven business plan for your online store. An integrated analytics dashboard lets you review your sales success, focus your marketing efforts and create tailored business reports.

Run your business from anywhere

Manage your site smoothly with the Wix Owner app, 24/7. Add new products, track your inventory, fulfill or cancel orders, print packing slips, send invoices and more.

Grow your business online

Target the right shoppers and improve your eCommerce marketing strategy with a suite of professional marketing tools.

Sell your products everywhere

List and sell your products on multiple sales channels. Manage everything from your Wix dashboard: online and mobile storefronts, Facebook, eBay, Instagram and Amazon shops.

Offer subscriptions

Build recurring revenue with store subscriptions. Offer weekly or monthly orders and delight customers with curated, themed subscription boxes.

Source & dropship products

Increase your revenue without the hassle of managing inventory, fulfillment or shipping. Expand your offering with dropshipping, or feature your own designs with print on demand products.

Move your business online

Grow your business by shifting your brick-and-mortar operation online. With your own eCommerce website, your business is open to a limitless new market, 24/7.

Get inspiration for your eCommerce store from businesses like yours

 

Crystal Etienne | Ruby Love Founder & CEO

“In 2 years, my business went from just me and my Wix site to 40 employees, my own fulfillment center and over 22 million dollars in revenue.”

Must-have eCommerce features

Sell your products everywhere

List and sell your products on multiple sales channels. Manage everything from your Wix dashboard: online and mobile storefronts, Facebook, eBay, Instagram and Amazon shops.

Offer subscriptions

Build recurring revenue with store subscriptions. Offer weekly or monthly orders and delight customers with curated, themed subscription boxes.